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Fintech
Consumer fintech and financial services. I ran US growth for Revolut during its expansion, scaling from 200K to 1.3M users on a $10M quarterly budget while holding CAC flat.
Revolut · 6× user growth
Growth advisory · Fintech · D2C · Health-tech
Growth engines for fintech, D2C, and health-tech that compound.
I'm Danil Ovechkin. For ten years I've built and led growth at Revolut, HelloFresh, and Overjet. I took one fintech from 200K to 1.3M users and cut another company's CAC payback from 3.7 years to 11 months. Now I do that for a handful of founders at a time.
Built growth at
Revolut·HelloFresh·Overjet·Waking Up
Revolut✳
HelloFresh✳
Overjet✳
Waking Up✳
Thirty Madison✳
Samokat✳
EveryPlate✳
Ollie✳
RARA Jewelry✳
Roots by GA✳
Jung✳
Almond ObGyn✳
Revolut✳
HelloFresh✳
Overjet✳
Waking Up✳
Thirty Madison✳
Samokat✳
EveryPlate✳
Ollie✳
RARA Jewelry✳
Roots by GA✳
Jung✳
Almond ObGyn✳
$0
Marketing budget managed across a decade and 25+ channels
0×
User growth at a single fintech: 200K to 1.3M
0mo
CAC payback, cut down from 3.7 years
0+
Marketers led across growth, performance & product
01 — Where I go deep
Three worlds I've already built the engine in.
I don't dabble across every vertical. I work where I've done the reps, so the strategy comes from what actually moved the numbers, not a generic playbook.
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D2C & Subscription
Direct-to-consumer and subscription brands living and dying by retention and payback. At EveryPlate (HelloFresh) I helped scale toward $500M ARR with 3× retention. At Waking Up I cut CAC payback from 3.7 years to 11 months.
Waking Up · payback 3.7yr → 11mo
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Health-tech
Healthcare and health-tech, where trust and claims carry real weight. I led growth at a Thirty Madison brand to +150% month-over-month sales in year one, and today run growth at Overjet, the dental AI company, on a $15M quarterly pipeline.
Overjet · $15M quarterly pipeline
02 — The results
Outcomes, not slide decks.
Every engagement is judged on one thing: did the numbers move. Here's what that has looked like, with the companies attached.
Fintech · Revolut
Scale
6× user growth
Took Revolut's US arm from 200K to 1.3M users by rebuilding acquisition across 25+ paid, organic, and product-led channels, holding CAC flat while volume tripled. Two competitor buy-outs added 30K customers and $2M in revenue inside six months.
200K → 1.3M users · $10M / quarter
Subscription · Waking Up
Profitability
Payback: 3.7yr → 11mo
Re-engineered the payback model across pricing, channel allocation, and retention. Scaled paid spend to $1.1M a month while cutting CAC by 450% from April to September, and lifted test velocity 150% with a real experimentation pipeline.
~75% faster payback · CAC −450%
Health-tech · Overjet
Pipeline
$15M quarterly pipeline
Built the demand-gen function from $200K to $3M in monthly spend within three months across SMB and Enterprise. A single product launch generated $1.05M in its first month, and a new customer expansion motion added $652K in pipeline in one quarter.
$1.05M launch month · $3M/mo demand gen
Across the portfolio
System
A repeatable growth operating system
From Revolut and HelloFresh to a Thirty Madison healthcare brand and early-stage startups, the through-line is the same: understand the product, find the channels where the math works, build the team and the testing pipeline, then compound. Strategy that someone actually has to execute on Monday.
$200M+ deployed · 25+ channels · teams of 5–150+
03 — Services
What I'm brought in to fix.
Engagements range from a focused sprint to embedded fractional leadership. Most start with one of these.
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Growth strategy & GTM
Product-led growth roadmaps, go-to-market strategy, competitive positioning, and acquisition frameworks. The plan that tells you where to spend the next dollar, and why.
- Growth roadmap & channel strategy
- GTM & positioning
- Acquisition & funnel modeling
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Performance marketing
Paid media optimization, channel P&L ownership, and experimentation pipelines that actually ship.
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Customer acquisition
Multi-channel strategies across paid, organic, and product-led, built on the math instead of trends.
✳
Lifecycle & retention
Onboarding, paywalls, referrals, and pricing tests that move LTV and payback, not just top-of-funnel.
❖
Growth experimentation
Testing frameworks and a data-driven cadence where every test is designed to learn.
⬡
Fractional growth leadership
Recruit and scale the growth team, or step in as embedded senior leadership until your in-house org is ready to run it.
04 — Approach
How I actually work.
01
Product-first, always
Before a single dollar of spend, I learn what makes the product genuinely different and who it's really for. Growth that isn't rooted in the product is just expensive noise.
02
Strategy your team can run without me
Frameworks, budgets, and teams built to scale, and built so your own people can run them after I'm gone. No dependency, no black boxes.
03
Every dollar tied to a payback curve
Every test designed to learn, every dollar optimized for return. The goal isn't activity. It's a payback curve that bends in the right direction.
10+ yrs
building growth engines
05 — About
A growth operator, not a slide-deck consultant.
I've spent ten years building and leading growth at high-growth B2B and D2C companies: Revolut, HelloFresh, a Thirty Madison healthcare brand, and today as Head of Growth at Overjet, the dental AI company. I've managed budgets north of $200M, run 25+ acquisition channels, and led teams from 5 to 150+.
What I do for clients is simple to describe and hard to do: take a company that's found product-market fit and build the engine that scales it profitably, with a team that can keep running it long after the engagement ends.
Connect on LinkedIn →
06 — Questions
Before you book.
Who do you work with?
Founders and growth leaders at fintech, D2C/subscription, and health-tech companies that already have product-market fit and need to scale acquisition without lighting money on fire. Usually somewhere between Seed and Series C, plus established brands fixing their unit economics.
What does an engagement look like?
Three shapes. A focused diagnostic and roadmap sprint, a hands-on build of the growth system, or embedded fractional growth leadership. Most start with a short paid diagnostic so we both know it's a fit before you commit to anything bigger.
How are you different from an agency?
I'm an operator who's owned the budget, the P&L, and the team, not a vendor running a template across fifty accounts. I build systems your own people keep running after I leave. You end up with capability, not a retainer you can't cancel.
What does it cost, and how soon can we start?
Pricing is scoped to the problem and the type of engagement, so the first call is about understanding what you actually need. That call is free. If I'm not the right fit, I'll tell you and point you to who is. I'm based in Los Angeles, work with companies anywhere, and can usually start within two weeks.
Let's talk
Have a growth problem
Have a growth problem
worth solving?
Tell me where you're stuck. The first call is free. If I can help, I'll show you how. If I'm not the right fit, I'll point you to who is.
Schedule a consultation →