I'm Danil. I help founders past product-market fit scale acquisition without lighting money on fire. Ten years at Revolut, HelloFresh, and Overjet: I took one fintech from 200K to 1.3M users and cut another's CAC payback from 3.7 years to 11 months.
I don't dabble across every vertical. I work in fintech, D2C and subscription, and health-tech, where I've done the reps. And every engagement gets judged on one thing: did the numbers move. Here's what that has looked like, with the companies attached.
Rebuilt acquisition across paid, organic, and product‑led channels, held CAC flat while volume tripled, and added 30K customers through two competitor buy-outs.
Re-engineered the payback model across pricing, channel allocation, and retention, and lifted test velocity 150% with a real experimentation pipeline.
Stood up demand generation from a standing start — paid, lifecycle, and product launches across SMB and Enterprise — and turned it into a pipeline machine the sales team plans around.
From EveryPlate (HelloFresh), scaled toward $500M ARR with 3× retention, to a Thirty Madison brand at +150% month-over-month, the through-line is the same: understand the product, find the channels where the math works, build the team and the testing pipeline, then compound. Strategy that someone actually has to execute on Monday.
From a focused sprint to embedded leadership. Most engagements start with a diagnostic, so we both know it's a fit before you commit to anything bigger.
A fast, paid deep-dive into your funnel, unit economics, and channels. You leave with a prioritized roadmap you can run with or without me.
Best when you need a planI build the engine: channel strategy, paid media, lifecycle, experimentation, and the data to run it. For when you need momentum, not just a deck.
Best when you need executionI step in as your senior growth leader: own the number, build and coach the team, install the operating system, then hand it off clean.
Best when you need a leaderBefore a single dollar of spend, I learn what makes the product genuinely different and who it's really for. Growth that isn't rooted in the product is just expensive noise.
Frameworks, budgets, and teams built to scale, and built so your own people can run them after I'm gone. No dependency, no black boxes.
Every test designed to learn, every dollar optimized for return. The goal isn't activity. It's a payback curve that bends in the right direction.
I've spent ten years building and leading growth at high-growth B2B and D2C companies: Revolut, HelloFresh, a Thirty Madison healthcare brand, and today as Head of Growth at Overjet, the dental AI company. I've managed budgets north of $250M, run 25+ acquisition channels, and led teams from 5 to 150+.
What I do for clients is simple to describe and hard to do: take a company that's found product-market fit and build the engine that scales it profitably, with a team that can keep running it long after the engagement ends.
Advisory clients: RARA Jewelry, Shatale, Roots by GA, Almond ObGyn, Nojo's Dog, Jung, and others.
Connect on LinkedIn →Founders and growth leaders at fintech, D2C/subscription, and health-tech companies that already have product-market fit and need to scale acquisition profitably. Usually somewhere between Seed and Series C, plus established brands fixing their unit economics.
Three shapes. A focused diagnostic and roadmap sprint, a hands-on build of the growth system, or embedded fractional growth leadership. Most start with a short paid diagnostic so we both know it's a fit before you commit to anything bigger.
I'm an operator who's owned the budget, the P&L, and the team, not a vendor running a template across fifty accounts. I build systems your own people keep running after I leave. You end up with capability, not a retainer you can't cancel.
Pricing is scoped to the problem and the type of engagement, so the first call is about understanding what you actually need. That call is free. If I'm not the right fit, I'll tell you and point you to who is. I'm based in Los Angeles, work with companies anywhere, and can usually start within two weeks.
A free 30-minute call to understand where you're stuck and whether I'm the right fit. No pitch.
I come back with a focused proposal: what we'd do, the outcome we're aiming at, and how we'll measure it.
Diagnostic, build, or embedded: we start within about two weeks, and judge everything on whether the numbers move.
Tell me where you're stuck. The first call is free. If I can help, I'll show you how. If I'm not the right fit, I'll point you to who is.
Schedule a consultationPrefer to write first?
Send a couple of lines about what you're trying to grow: the product, the channels you're on, where it's stuck, and any numbers you're comfortable sharing.
danil@oviholdings.coTypically replies within 1–2 business days.
